Q-Denim - 
Hamad International Airport

Having created the vision for womenswear store within HIA's South Node, Wanda were commissioned to establish the look and feel for the casual menswear offer. The store had to possess an 'edge' and reflect the own individual brand identities to be housed within the overall architectural footprint. A brand naming exercise established the trading title of Q-Denim and a range of packaging and staff uniforms were developed to reflect the overall retail statement.