SSP engaged Wanda for a complete brand revamp and a new design concept for their Millie's Cookies stores. The Wanda team developed a fresh, feminine and modern identity with a nod to their heritage through the use of evolution of colour. The new design language encompasses their logos, packaging and materials used in the retail stores to create an engaging customer experience that speaks to their fans with a personal touch.
Creative concept, detail design, brand identity, implementation.
